"No other industry in the world accepts the type of product failure experienced using cork." says George Fistonich of New Zealand screwcap pioneer Villa Maria . Fistonich stands firm and all Villa Maria bottles are screwcapped. New Zealand producers have followed and have started a so-called Screwcap Wine Seal Initiative.
This sounds like an heresy to a lot of French people who tend to associate screwcap with low-quality wines, not to mention the traditional winetaster ceremony who carefully uncorks the wine and smells the cork with a lot of attention!
Well, you may have to revise your opinion. Indeed, Chateau Margaux is experimenting screwcaps too! To know why, read this.
Now, if you really want to be knowledgeable, not to say academic, on the topic, you have to read Professor Wayne Mortensen and Professor Brian Marks (both from Victoria University, Australia) research paper: "An Innovation in The Wine Closure Industry: Screw Caps Threaten the Dominance of Cork."
In any case, this story shoud make up a great case study for business schools!