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Clare Watson

Thanks for your hint on Brand Sense - what a wonderfull book - thank you for telling me about it - I simply loved it.

Lynne

Ian

Well, this is how the book jacket describes itself:

"In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently..."

In other words, it's the MOST IMPORTANT BOOK EVER WRITTEN! More important than THE BIBLE, all of SHAKESPEARE'S WORKS COMBINED, and the U.S. CONSTITUTION!

The book jacket goes on to say: "Hailed as the 'World's Brand Futurist' by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies."

In other words: "Martin Lindstrom is THE MOST IMPORTANT MAN IN THE WORLD."

Don't believe the hype.

Peter Van Den Hoeven

Ian,
Where did you learn to read? I've just read the book - it states: In perhaps the most creative and authoritative book ON SENSORY BRANDING) - as far as I know the bible is not on Sensory Branding.

Peter

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