This blog has been a strong advocate of the use of Apple's iPod (or other Mp3 players) in a classroom context for quite a while now.
For those who are not convinced yet, here is another example of what a creative use of the iPod can do to improve the richness and "reachness" of your business.
Professor Osman Ratib, vice-chairman of radiologic services at UCLA, has found a new way of dealing with high-tech images of the human body. Professor Ratib uses his 40gb iPod Photo to download complex X-ray photos:
"Radiologists deal with a very large amount of medical imaging data. I never have enough space on my disk, no matter how big my disk is—I always need more space. One day I realized, I have an iPod that has 40 gigabytes of storage on it. It's twice as big as my disk on my laptop and I'm using only 10 percent of it for my music. So, why don't I use it as a hard disk for storing medical images?"
In any case, who would have thought that a hype tech consumer object would eventually save lives?