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An interesting article from Wharton

ROI Marketing. An article from Wharton.


"Suing Your Customers: A Winning Business Strategy?" article in the recent Knowledge@Wharton suggest another approach.

As Henry Ford once summed it up, lawsuits against new technologies provide “opportunities for little minds ... to usurp the gains of genuine inventors ... and under the smug protest of righteousness, work a hold-up game in the most approved fashion.” But author of this article agrees with you. What the recording industry needs now are new business models, not outdated legal strategies.

You can read it at http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&id=863

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