An interesting complement to our previous post on ethnic marketing and the challenges it poses to marketers who want to go beyond cultural clichés. Here is the link to a study published by Mediaege:cia: Reaching the ethnic consumer: A challenge for marketers .
Thanks to www.redhotcurry.com for the link!
I'll be happy to exchange with you.
I'm working on a concept of global/local brands to reach consumers in asia/india/africa/europ/america.
Félicitation pour ton blog :)
Posted by: Laurent bervas | September 27, 2004 at 04:16 AM