This a book that should appeal to business students using Cyberlibris. Indeed, they will soon be able to review their command of marketing with the acclaimed Marketing Briefs , co-authored by Professor Sally Dibb and Professor Lyndon Simkin, both from the Warwick Business School.
This is the revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point
overview
* Thorough yet concise explanation of the concept and primary
issues
* Illustrative examples
* A selection of examination style case,
essay and applied questions.
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Here is a sample of Professor Dibb's publications.
Comments