Cyberlibris Newsletter

Bienvenue aux Editions Sulliver!

Les Editions Sulliver rejoignent la prestigieuse liste des maisons d'éditions françaises et internationales qui font confiance à Cyberlibris.

Les Editions Sulliver ont été créées en 1995 sous forme d'association et sont animées par Line Bonmort et André Bonmort.

Les sciences humaines composent la trame du catalogue. Il s'ouvre aussi à des textes de fiction qui abordent par le versant littéraire les pentes de la critique sociale et politique.

Tout en explorant, à travers les grands anciens et les courants de pensée, des pistes permettant d'appréhender notre temps, Sulliver apporte son appui à des textes contemporains cherchant à se libérer de la chape grisâtre de la pensée standardisée.

Romans; études; essais; contes; poèmes; pamphlets… Sulliver ne rejette aucun genre, et est particulièrement attentif aux textes qui chevauchent les genres, ou les ignorent, aspirant à se délivrer aussi du carcan des conventions littéraires.

Les oeuvres publiées par Sulliver sont désormais accessibles en ligne en texte intégral aux abonnés de Cyberlibris Academia, de Cyberlibris Cognito, de Cyberlibris Biblio, de Cyberlibris Famili et de Fnac-Cyberlibris.

Welcome to Marshall Cavendish: Culture Shock!

Marshall Cavendish is joining the prestigious list of international publishers whose books are available online to Cyberlibris users.

Marshall Cavendish's vision is to enrich life through reading and lifelong learning. This aim is fulfilled by the General & Reference Publishing arm, which is one of the largest general trade book publishers in Southeast Asia.

Among the titles joining Cyberlibris fine digital list is the widely acclaimed Culture Shock! series.

The leader in guides to culture and etiquette, CultureShock! has sold over three million copies worldwide.

CultureShock! is a comprehensive, dynamic and indispensable guide for travellers who are looking to truly understand the countries they are visiting, as well as expatriates settling into a new assignment in a foreign land. Each title explains the customs, traditions, social and business etiquette in a lively and informative style.

CultureShock! authors, all of whom have experienced the joys and pitfalls of cultural adaptation, are ideally placed to provide warm and informative advice to those who seek to integrate seamlessly into diverse cultures. The books in this series have a friendly and honest writing style and are full of personal experiences, practical advice and useful information.

Each CultureShock! book contains:

• insights into the people and their culture and traditions
• advice on adapting into the local environment
• essential information on the history, language, traditions, religions, beliefs, etiquette, politics, cuisine, business practices and leisure activities of the country
• suggestions on how to get the most out of the travel experience
• linguistic help and hints on how to learn the language and do business
• a useful list of foreign words and phrases and a comprehensive resource guide
• a glossary, books for further reading and a list of interesting websites for additional reference
• a more structured approach, so that readers of the series will find it even easier to look for information
• lively and humorous illustrations that capture the essence of the text.

CultureShock! books are essential for:
• expatriate workers (whether single or married, alone or with families) settling into a new assignment in a foreign land
• visitors who are either on a short-term overseas attachment or planning a long-term stay in a foreign country for reasons other than work, e.g. students, volunteer workers
• tourists who are interested in getting to know more of the people, culture and places than what the usual tourist guides offer
• inquisitive armchair travellers

Bienvenue à L'Expansion Management Review

Le Groupe L'Express-Roularta rejoint la prestigieuse liste des maisons d'édition qui font confiance à Cyberlibris.

L'Expansion Management Review est désormais accessible en ligne aux abonnés de Cyberlibris Academia Infinite.

Dans le numéro de Juin 2008, on trouvera un intéressant dossier sur "Le changement, mouvement perpétuel".

Les auteurs peuvent soumettre leurs projets d'articles à mbenayoun@groupe-exp.com

NOW Publishers in Cyberlibris

NOW Publishers joins the prestigious list of international publishing houses that partner with Cyberlibris and make their content accessible online through Cyberlibris Academia.

"We are very proud to team up with NOW Publishers", said Eric Briys, Cyberlibris co-founder, "NOW Publishers bring a fresh view to academic publishing. They have been able to assemble a scientific powerhouse in a matter of just a few years. Their team of editors and authors is awesome, just think of George M. Constantinides, William Zame, W. Kip Viscusi, Franklin Allen, Andrew W. Lo, René M. Stulz to name a few. No doubt that our customers, faculty and students, will enjoy hunting such academic jewels."

Eric Briys added that "working with Zachary Rolnik is a rare privilege which I am happy to enjoy again. Zac and I are at the origin of The Review of Derivatives Research and the CEMS Business Review (now the European Business Forum Magazine), fond academic memories indeed!"

NOW was started by two senior publishing executives to provide the research community with a partnership for publishing. International in structure, the company brings a new era to academic publishing, which values editors and authors, deploys a liberal and fair           copyright policy, and provides librarians with value for money.

NOW has introduced a new type of product into the research information market. Focusing initially in the Business and Technology areas, NOW has introduced Foundations and Trends® (FnT). This product combines the peer-review of journals, the high usage of reference works, and the pedagogy of textbooks. Each "issue" of FnT comprises one or more monographs of up to 100 pages written by research and opinion leaders in the field that surveys the literature and offers a state-of-the-art review of the subject in full including a complete bibliography.

About the NOW publishers:

Zachary Rolnik:
Zachary is responsible for Foundations and Trends® in Business and other executive functions. Prior to setting up now, Zachary gained 17 years publishing experience with Kluwer Academic Publishers, starting as a publishing editor in business & economics and most recently as Vice-President for Publishing. As a publisher, Zachary started over twenty successful journals in the fields of business and economics including the Journal of Risk and Uncertainty, Journal of Economic Growth, Marketing Letters, and Review of Accounting Studies, to name a few.

Mike Casey:
Mike is responsible for now's Operations, including overall responsibility for sales, marketing, manufacturing, and technology. Prior to setting up now, Mike worked at Kluwer Academic Publishers in the Netherlands for 10 years as a publishing editor in technology and latterly as Director of Electronic Publishing where he was responsible for introducing and commercializing Kluwer Online, the successful online journal product. Mike also spent two years as a publishing consultant working on strategic Governmental and corporate publishing projects.

James Finlay:
James is responsible for Foundations and Trends® in Technology and some sales and marketing activities. James began his publishing career with Kluwer Academic Publishers in 1997. At Kluwer, he was a publishing editor for electrical engineering and computer science, overseeing a large book and journal portfolio. He subsequently worked in Kluwer's Physical Sciences Division where he was manager of the Mathematics Programme. He joined Now Publishers in 2004.

About Cyberlibris:

Cyberlibris is a privately-held company based in Paris, France. It is a leading provider of digital libraries and operates mutiple sites including Cyberlibris Academia, Cyberlibris Access, Cyberlibris Cognito, Cyberlibris Famili and FNAC-Cyberlibris.

Bienvenue aux Editions Eyrolles et aux Editions d'Organisation

Les Editions Eyrolles et les Editions d'Organisation deviennent partenaire de Cyberlibris et rejoignent la liste prestigieuse des grandes maisons d'édition internationales qui collaborent avec Cyberlibris.

Le Groupe Eyrolles est l'un des derniers groupes indépendants de taille moyenne dans le paysage éditorial français. Il occupe depuis longtemps une position privilégiée sur le marché du livre professionnel avec ses marques Eyrolles et Editions d'Organisation. Surtout connus pour leurs collections sur la gestion d'entreprise, l'informatique et la construction, les deux éditeurs ont fait évoluer leurs catalogues ces dernières années vers des thèmes concernant un public plus large : photo, jardin, graphisme, dessin, astronomie, loisirs créatifs, vie pratique, développement personnel, société... En 2004 le groupe a intégré la marque et le fonds de VM Editions, un spécialiste de la photo.

Le Groupe Eyrolles assure lui-même la diffusion de ses catalogues ainsi que des fonds d'une vingtaine d'éditeurs spécialisés. Il est propriétaire de la Librairie Eyrolles, boulevard Saint-Germain, spécialisée dans la gestion d'entreprise, l'informatique, la construction et les sciences. Il dispose en outre de sa propre plateforme de vente à distance, Dlivres, et d'un site de vente en ligne, eyrolles.com, qui s'est imposé comme une référence sur le marché du livre professionnel depuis son lancement en 1999.

Parmi les titres qui seront mis en ligne prochainement on notera:

De l'entreprise marchande à l'entreprise marquante, JC Thoenig et C Waldman

"Ce livre énonce trois propositions pour l'action. Le succès de l'entreprise découle de sa capacité à conquérir, à marquer et à développer un territoire sociétal et économique. Un territoire est constitué de parties prenantes multiples (clients, fournisseurs, salariés, associations de la société civile, milieux experts, etc.).

L'entreprise marquante les fédère autour de son projet par de valeurs partagées, des identités solidaires et des partenariats durables. La référence au territoire commun constitue son code de conduite. L'entreprise marquante met en oeuvre un mode de management spécifique : une définition méticuleuse et pointue des prestations offertes, un suivi permanent et obsessionnel des événements qui peuvent l'affecter, l'érection de protections contre les intrus et contre les menaces, un modèle organisationnel de type communautaire.

Trois constats conduisent à prouver l'efficacité d'une approche en termes de marquage d'un territoire. Le modèle de l'entreprise marchande est, sauf exceptions, moins performant et moins durable que le modèle de l'entreprise marquante."

L'entreprise marchande est prisonnière de visions appauvries de son environnement - ainsi celle de marché - et de représentations peu réalistes de la demande - ainsi celle du consommateur. Elle a recours à des solutions purement technicistes et à des recettes largement épuisées. Les stratèges ont beau affiner leurs matrices, les markéteurs approfondir leurs méthodes, les communicateurs accroître leurs budgets et les gestionnaires de marques multiplier les études : le saut à faire vers une approche par le territoire est quantique.

C'est tout un système de pensée et de pratiques qu'il faut interroger et faire évoluer." (source Insead)

Lexique juridique pour l'entreprise, Pascal Gorrias et alii:

Quel est le sens des mots employés dans un contexte juridique ou judiciaire ?

Comment savoir ce qu'ont voulu dire vos partenaires, fournisseurs, débiteurs, avocats ou adversaires ?

Quels termes utiliser pour répondre à un courrier où chaque mot peut être lourd de conséquence ?

À l'aide de définitions claires et précises, ce lexique permet de comprendre le sens exact d'un mot employé dans un contexte juridique et de connaître son utilisation en entreprise. À chacun des 1 000 mots choisis pour leur usage habituel et couvrant tous les domaines du droit, sont associés de multiples éclairages, exemples concrets, précisions utiles, mises en garde, renvois à la loi...

MBA: L'essentiel du management par les meilleurs professeurs, Collectif

Les meilleurs professeurs français de business se sont réunis pour réaliser un livre unique, qui donne une vision complète du management, à jour des dernières évolutions dans les pratiques.

Les thèmes majeurs enseignés dans les MBA sont présentés et développés :

• 1. Économie politique
• 2. Leadership
• 3. Stratégie
• 4. Marketing
• 5. Gestion des opérations
• 6. Commercialisation
• 7. Ressources humaines
• 8. Finance
• 9. Gestion des risques

Chaque chapitre commence par un rappel des fondamentaux, puis propose deux articles d'approfondissement sur les questions les plus cruciales du domaine.

Les managers apprécieront un ouvrage de fond qui leur permettra de mettre à jour leurs connaissances et de réviser leurs basiques. Les étudiants en MBA et EMBA y trouveront un complément utile à leurs cours et une synthèse des notions qui leur sont enseignées.

S'ajouteront ensuite à ces titres, des ouvrages écrits par des auteurs tels que Maurice Thévenet, Michel Badoc, Luc Boyer, Jean-Noël Kapferer, Jean-Marie Peretti, Rafael Ramirez, Bertrand Lemmenicier, Claude Lévy-Leboyer etc....

 

Bienvenue aux Editions Lafontaine et à la Martinique

C'est avec un immense plaisir que Cyberlibris signe un partenariat avec une maison d'édition martiniquaise sise à Case Pilote, les Editions Lafontaine.

Les Editions Lafontaine sont le premier éditeur martiniquais à rejoindre le catalogue de la bibliothèque numérique familiale, Cyberlibris Famili.

Avec les Editions PLB de Guadeloupe (également partenaires de Cyberlibris), les Editions Lafontaine font figure de "pionniers numériques de l'édition ultramarine".

C'est en effet la première fois que des éditeurs ultramarins donnent une dimension digitale à leur activité d'édition. Cette dimension est d'autant plus importante pour des maisons d'édition situées dans des régions éloignées, souvent appelées ultrapériphériques.

Les livres des Editions Lafontaine seront bientôt accessibles en ligne en texte intégral au sein de la bibliothèque numérique familiale commercialisée par Cyberlibris.

François Lascaux, Directeur Général de Cyberlibris, se réjouit de cette opportunité qui est donnée aux livres rédigés ou édités par une conteuse authentique de toucher le plus grand nombre bien au-delà de la Caraïbe et espère que de nombreuses autres maisons ultramarines suivront l'exemple donné par les Editions Lafontaine de Case-Pilote.

Les Editions Lafontaine ont été fondées par une femme, Jeannine LAFONTAINE ou encore Jala (son nom d'auteur - conteuse - poétesse - chanteuse) en octobre 1994.

Autodidacte, née à Saint-Pierre (Martinique) le 26 janvier 1953 , Jala a passé son enfance : au Carbet. Jala est une ardente militante pour la protection et la préservation de son patrimoine antillais-caribéen et de la langue créole.

Ajourd'hui en 2007 elle a à son actif plus d'une quinzaine d'ouvrages. Elle organise en février 2007 le premier festival de Bwabwa et Marionnettes à la Martinique ; la B.B.M. qui veut dire BAMBOULA BWABWA et MARIONNETTES qui sera reconduit en février 2009.

Elle participe activement à la vie culturelle dans son pays et à de prestigieuses invitations comme le salon de Montréal au Canada, La foire de Paris, Le temps des livres à Paris, Marseille, Salon du livre à Paris, Feria del libro à Santo-Dominguo, etc.

Par de nombreuses sollicitations d'auteurs, Jala décide de créer une maison d'éditions d'où la naissance des Éditions LAFONTAINE. En mettant cet outils à la disposition de la littérature caribéenne et antillo-guyanaise, c'est une manière pour cette militante d'essayer de combler un vide. Depuis, une panoplie de nouveaux auteurs à vue le jour.

"Au moment où l'on parle d'identité culturelle, il est indispensable de mettre les contes "Yé Krik, Yé Krak" et la culture, à la portée des enfants, de les mettre sous une forme qu'ils pourront tâter, toucher, voir, lire, avoir sans-cesse à portée de mains, c'est-à-dire le livre. Lui, il peut également être exploité dans les écoles et aussi s'exporter, y compris numériquement.

Mais il n'y a pas que le conte. Les romans, les histoires, les récits, le témoignages, les essais, les BD, les images, les films, les chants ou autre chose autour de nous manquent aussi. "Surtout pour les enfants."

Welcome to CYAN!

Cyan joins the prestigious list of international publishers that partner with Cyberlibris and make their content accessible on-line through Cyberlibris Academia.

Cyan is a publisher of general non-fiction books, with a particular interest in business, self-development, wellness, psychology, lifestyle, narrative non-fiction, memoir and humour titles.

Headquartered in London, and with an office in New York, Cyan recognizes the global nature of people and society today. Cyan works with authors, editors, publishers, designers and literary agents, as well as booksellers and distributors, from around the world to create books that anyone, anywhere will appreciate.

Among the titles available in Cyberlibris Academia:

"Why Work Is Weird?", Lee Sears and Jerry Connor, 2005

From the book intro: "Why is work so great and yet so weird at the same time? At its best work gives us the chance to do things that are exciting or meaningful for a living. We hang out with people we like, we learn so many new skills and get exposure to things that we would never encounter in our everyday lives.

If we are lucky we are successful, make good money, and even get to see other parts of the world. In so many ways work can bring the best out in us, and provide us with unparalleled opportunities and rewards.

Given all this, why is it that in an ICM survey three-quarters of people said they would stop work if they won the lottery? For many people, living the corporate dream exacts a high cost as well as providing rich rewards."

Management Lessons from Wizards: Harry Potter, David Beckham and Arsenal soon online in Cyberlibris

What if you read editorial reviews like these ones?:

"Amusing and brillant", Philip Kotler in Harvard Business Review

"The finest writer in our filed today." in Journal of Marketing

"Brown excels... None can compare with the sheer pleasure of reading one of his books." in The Marketer, The Chartered Insitute of Marketing

Well, although the author is named Brown, you're wrong, these shiny reviews have nothing to do with Dan Brown's Da Vinci Code.

What these reviews are praising is Stephen Brown's book entitled WIZARD: Harry Potter's Brand Magic published by Cyan Books.

Harry Potter fans, consumer researchers, and marketers will learn about the enchanting brand in this book, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today.

Professor Brown provides fascinating insight into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time.

All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book

About the author:

Stephen Brown is a professor of marketing research at the school of marketing, entrepreneurship & strategy at the University of Ulster and a visiting professor at Northwestern University, where he works with marketing guru Philip Kotler. He is the author and editor of numerous books, including Free Gift Inside!, Postmodern Marketing, and Romancing the Market. He has been published in the Harvard Business Review, Journal of Marketing, and Business Horizon.

You may have seen the movie titled "Bend It Like Beckham". Well, it's time you switch to Brand It Like Beckham and get to know how brand Beckham was built (published again by Cyan Books). This book shoul appeal to any professor of Marketing looking for fine examples of how modern brands are created and managed. Moreover, students should be attracted whether or not they are soccer fans by the story of a sport icon who is also a highly profitable brand.

Editorial reviews say it all:

"An essential textbook for understanding the business of global celebrity... provides an invaluable insight into the Beckham marketing phenomenon." David May, Head of Strategic Communication, BBC

"This is an insightful and thorough read... a fascinating glimpse of how brand consultants' minds work", Independent on Sunday

If you're still not convinced that soccer is a powerful example for teaching business and brand management, this next book (also published by Cyan Books) is also for you: Winning Together: The Story of the Arsenal Brand by John and Matt Simmons.

This book offers a highly original view on how Arsenal moved into the elite of world football's financial powerhouses. Football is big business, and it's full of brands that are getting bigger day by day. The real brands, the ones that people of all ages, sexes and backgrounds give their deepest loyalty to, are the clubs.

One of the longest established but now fastest-rising of these brands is the Arsenal. Achieving footballing success in recent years, building a world-class team, on the brink of moving to a state-of-the-art stadium - Arsenal seems to be doing most things right. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world's leading clubs and why so many people are passionate about it.

As lifetime supporters and watchers, as well as having expertise in branding, the authors argue that the strength of the Arsenal brand is built on historic foundations that have not been shifted by changed times. The book includes interviews with Arsenal captains Frank McClintock and Pat Rice - specially conducted for the book.

Download an excerpt  Winning-Together.pdf

About the authors:

John Simmons is a writer and brand consultant, and the series editor for Great Brand Stories (Cyan Books). His books about language and brands (We, Me, Them & It, The Invisible Grail and Dark Angels) and his book on Starbucks (My Sister's a Barista) have been translated in many languages. He is a former Director of Interbrand and has held senior positions with Unilever and Diageo.

Matt Simmons is a lifelong Arsenal fan. Matt works in management development at Prêt à Manger. 

The Economist books online soon in Cyberlibris

The weekly The Economist newspaper has an outstanding reputation worldwide.

Established in 1843 to campaign on one of the great political issues of the day, The Economist remains, in the second half of its second century, true to the principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. Though the protectionist Corn Laws which inspired Wilson to start The Economist were repealed in 1846, the newspaper has lived on, never abandoning its commitment to the classical 19th-century Liberal ideas of its founder.

But, The Economist is not only the internationally renowned weekly newspaper. It is more than that. Its various services cater to a wide range of users. Chief among them are The Economist books published by Profile Books.

These books are joining the select list of titles that the community of Cyberlibris users enjoy on-line 24/7.

Among the Economist titles on line soon are:

Brands and Branding:

" The definitive book about brands and branding, written by some of the leading experts in the field.

Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies.

This authoritative book contains contributions from some of the field’s leading practitioners, academics and consultants, analysing the nature and benefits of brands – particularly in terms of their sustainable business value and their wider social advantages.

This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future."

Dealing with Financial Risk: by David Shireff

"Understanding risk and weighing risk against reward have become central to all commercial activity in particular to the financial markets.
The concept of risk management used to refer to exclusively to the insurance industry but it was hijacked by wizards in financial institutions in the1980s, initially to make their gambling in the markets seem more respectable.

Good risk management requires a constant sharpening of one’s awareness to new risks and to the probabilities of different outcomes. This guide will increase the reader’s risk awareness, by presenting concepts in a simple and entertaining way, and by explaining the endeavours, mistakes and successes of others, as they have tried to identify, measure and simplify risk, and make it work for them.

It looks at swaps, futures, options, derivatives, hedging principles, formulas, Monte Carlo simulations, chaos theory, neural networks, Raron (or risk-adjusted rate of return on capital), stress tests, worst case scenarios and all kinds of games that are played in the cause of managing risk. With great panache, colour and clarity David Shirreff does a remarkable job of throwing light on one of the most complicated aspects of business and finance."

Guide to Economic Indicators: Making Sense of Economics

"It is essential in business and many professions today to have a thorough understanding of economic information. Written for the non-specialist, this highly accessible guide provides the keys to understanding all the major and many lesser economic indicators: what they are, the areas they cover, their reliability, and how and why to interpret them."

Welcome to Profile Books

Profile Books is joining the select list of international publishers partnering with Cyberlibris. A list of fine books published by Profile will soon be available on-line to the community of Cyberlibris users.

Profile was founded in 1996 to publish stimulating non-fiction. It publishes across a wide range of subjects including history, biography, memoir, politics, current affairs, travel and popular science. It also publishes all The Economist Books and have done so since we started.

In 2003 Profile published its first million copy seller, Eats, Shoots & Leaves by Lynne Truss. Profile Books was awarded the Small Publisher of the Year award the same year.

In 2006 Profile Books was again the recipient of the Small Publisher of the Year award, its third win since it was formed. It had previously won the Sunday Times award three years into its existence.

Among the titles online soon:

Runaway World by Anthony Giddens

"Forget the global village, says celebrated London scholar Giddens in this brief, accessible look at the aftereffects of globalization; on the contrary, we've got "global pillage." Based on a series of lectures originally broadcast on the BBC, this book confronts the benefits and dangers of global processes and asserts that life in the coming century will amount to a precarious game of "risk management." Giddens, whose 1998 work The Third Way spurred debate over the course of social democracy, argues that globalization's most profound effects will be not economic but cultural. From Publishers Weekly

About the author:
Anthony Giddens is the director of the London School of Economics and Political Science and been an advisor to both Tony Blair and Bill Clinton. A cofounder of Polity Press, he is the author of many books including the international bestseller The Third Way. He has seven honorary degrees and has taught at Cambridge, Boston, Harvard, New York and Stanford universities and the University of California, Berkeley, and the Sorbonne.

     Free Lunch by David Smith

"The economy is central to all our lives but for many of us it is shrouded in mystery. Why do house prices rise and stock markets fall? How does it affect us when interest rates go up, and why? What is deflation, and is it worse than inflation? Does a budget deficit matter? Why do some countries appear to be condemned to permanent poverty?

About the author:

David Smith is Economics Editor of the Sunday Times. His website is here.